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So You Want A… New Brand Identity
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19 May 2022

So You Want A… New Brand Identity

It’s more than a logo. Here’s what it really means to dive into the cool, refreshing waters of brand identity work.

Maybe you’re starting a new business. Maybe you’re updating your existing brand. Or maybe you don’t really know what you’re doing, but a logo seems like a good place to start. We get it. Knowing exactly what you want is easy when it comes to ice cream flavors, but not so much for major decisions about the future of your business. 

How It Works

That’s where Off Center comes in. Our branding work always begins with getting to know you and your brand in real, fundamental ways. We ask specific questions to get to the heart of what matters. Together, we’ll quiet the distractions and strip away the excess until all that’s left are essential truths about your values, your motivations, your ambitions. Those facts form a solid foundation that we can build on. 

Here’s our process in a nutshell:

1. Research → Workshop → Insights
2. Strategy → Creative Development → Feedback
3. Refinement → Finalization → Launch
More Than a Logo

Without doing that important work up front, you might end up with a logo that looks nice, but has about as much staying power as a TikTok trend. We’re dedicated to giving you something that stands the test of time, feels perfectly tailored to your brand, and makes an impact everywhere it appears. 

Depending on your project needs, our branding work encompasses:

  • Naming
  • Logo Design
  • Packaging Design
  • Website Design
  • Visual Identity Guidelines
  • Verbal Identity Guidelines
  • And more!
It’s a Two-Way Street

At the end of the day, it’s your brand and no one knows it better than you. Our job isn’t to make unilateral decisions about what you should do—it’s to be your guide in finding the right answers. It’s a process of exploration and collaboration, and we won’t rest until you’re completely in love with your new brand identity.

Want to see some of our branding work in action?
Check it out.

Got something good cooking and want to get OC involved? Drop us a line.


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