Bloody Marys with a kick? Yes please.
With Bold Flavor Adventure, their chef-inspired Bloody Mary product line, we wanted the pack to effectively communicate the depth of flavor and quality of ingredients. Our strategy was to visually showcase unique design dualities: simple and elegant, colorful and subtle. Our challenge was to create packaging that stood out on a crowded shelf to increase consideration and purchase. So we did. We created four spectacular landscapes that tell the story of each distinct flavor: Complete with pepper volcanoes, tomato Ferris wheels, garlic hot air balloons, and lemon wedge sunsets.