A parallax scrolling asset, animated historical timeline, and multiple hover states keep things fresh
To make things fun (and increase site session time), we focused on animation and movement throughout the site experience. To expand on the brand narrative we ramped up the LesserEvil blog, using food and lifestyle as key content pillars. From a UX side we made the eCommerce platform both explorable and easy to filter, focusing on 100% product transparency as a key brand differentiator. For the LesserEvil team, we created a way for them to directly add discounts, change pricing, inventory, and add shipping details on their own. No development required.