New brand. Authentic feel.
It was paramount that Agalima’s web property build upon the traditional feel already established. But “old” was never a consideration for us. A weathered and gritty web build was our target, and the jagged canvas textures and muter color palette made it a reality. The design was a departure from the clean lines and bold colors typically seen on other ABM sites, which further cemented Agalima’s feeling of authenticity.
Within the Agalima site, it’s the movement, animation, and imagery drives the brand forward.
Origin stories of each Agalima cocktail mix are forward-facing on the site, proving out the brand’s passion for storytelling. Recipe collections were also curated for a story-like experience, and the copy explains what each drink tastes like or represents—more new territory for ABM. And of course, it wouldn’t be an Off Center and ABM collaboration if the site didn’t have intuitive e-commerce and store finder tools.