Agalima Organic

Launched at the beginning of 2018, Agalima is a premium organic line of cocktail mixers from ABM. It represents ABMs first foray into the Organic space and includes three different flavors: Margarita, Sweet & Sour and Bloody Mary. When ABM came to us with a “top-secret” project at the end of 2017, we were stoked b/c we knew it meant something cool was in the works. And we were right. All of ABM’s products are high-quality, using only the best ingredients.

What we did

Creative Strategy
Creative Design
Website Design
Website Development

Agalima’s mixes use simple, organic ingredients and celebrate the history and inventiveness of cocktails.

Something we’ve learned: when American Beverage Marketers tells you they have a top secret project for you, it’s time to get excited. At the end of 2017, we began work on Agalima: ABM’s first foray into organic premium cocktail mixers. Creating a truly organic line was really compelling to us, and when Agalima’s Sweet & Sour launched in early 2018, it was the only organic mix on the market.

Taking ABM Organic with Agalima

Defining a brand new brand

So, we were ready to create the Agalima web property, collateral, and social content. But since this was a new product, we first needed to build an asset library that captured the essence of what this brand was destined to be. Collaborating with the ABM team, we mood boarded and styled a memorable look rooted in tradition and history. We also directed a photoshoot to capture product and recipe photography.

High quality, professionally shot.

The Agalima content we created has impeccable quality, and it stays authentic at the same time. Seeing it makes you feel as if you’re enjoying the drink, just like you would be at home. And behind the scenes, we continue to capture more content for the web, print, and social. High quality, never over-stylized, and always recipe-focused.

New brand. Authentic feel.

It was paramount that Agalima’s web property build upon the traditional feel already established. But “old” was never a consideration for us. A weathered and gritty web build was our target, and the jagged canvas textures and muter color palette made it a reality. The design was a departure from the clean lines and bold colors typically seen on other ABM sites, which further cemented Agalima’s feeling of authenticity.

Within the Agalima site, it’s the movement, animation, and imagery drives the brand forward.

Origin stories of each Agalima cocktail mix are forward-facing on the site, proving out the brand’s passion for storytelling. Recipe collections were also curated for a story-like experience, and the copy explains what each drink tastes like or represents—more new territory for ABM. And of course, it wouldn’t be an Off Center and ABM collaboration if the site didn’t have intuitive e-commerce and store finder tools.

Evolving Agalima on social media

Because Off Center was so familiar with ABM products, we were asked to take on Agalima social media content. Challenge accepted. The initial focus on storytelling eventually transitioned to fun, recipe-based content that performs well on all platforms.

Facebook, Instagram, and Pinterest channels all started at zero and have grown quickly and consistently, thanks in large part to the robust content strategy and captivating copy and design that’s apparent in each update. And in terms of storytelling, it will return to Agalima’s social media voice once the brand is established and beloved.